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Salam Al-Kurdi

Salam Al-Kurdi

Salam engages in her coaching style, the formalization of Positive Psychology applications in optimizing organizational and individual performance. She doesn’t rely on offering solutions nor giving feedback. Salam gives her coachee’ s the tools to think for themselves and see the world in a different way. Her experience taught her that the more people think for themselves, to devise solutions to their own challenges, the more sharpened their problem-solving capabilities become. Salam’s coaching philosophy stems from her strong belief that all people are creative, resourceful and whole in their own different ways. From this base, Salam works with her clients to broaden such an awareness, which becomes the corner stone of their own positive transformation journey. She works with individuals and teams on their positive emotions to broaden their scope of attention and thought-actions inventories, create new perspectives and open up to true potential. Coaching to Salam became a passion, when she herself realized the size and impact of the wonders of having an artful conversation and the importance of raising the right questions. Salam uses mindfulness in her coaching conversations, which helps her clients drill into the root causes of their challenges and offer clarity on their own unique blueprint to positive change. Salam has served a range of different coaching clientele, from school student to C-Suite professionals. Salam’s coaching value proposition draws businesses and individuals’ attention to what they already have which can be utilized and further developed. Leading businesses and individuals to build a variety of personal resources. Salam’s coaching practice is aimed towards unearthing and developing existing assets to delivering tangible value. Mindfulness, visualization, creativity and having fun are some of her favorite coaching tools. Salam tries her best to be her own true self, and help others become the best version of themselves.

For a 2 page PDF copy of Salam's CV, please click here


 Salam coaches in English and Arabic and also has a basic-intermediate command/understanding of French

Specialist Areas

 Positive Psychology Applications in Leadership & Strategy, Positive Change Management, Regional Leadership, Strategic Partnerships, Performance Improvement, Building High Performance Teams, Conflict Resolution, Co-Active Life Coaching/ Executive Coaching, Behavioral Fitness, Diversity & Inclusion

Corporate Experience


Salam managed human capital development programmes designed to address contentious issues such as decentralisation, exploiting of authorities and leadership. She worked with the King Abdullah II Fund for Development on a civil servants’ leadership development programme. In line with the Jordanian national policy for building capacities to promote sustainable progress and elevate the socioeconomic status and enhance policy reform in Jordan. Salam worked in the corporate world for nine years. As the Manager & CEO Deputy and Capacity Building & Leadership Consultant in the Middle East, for The Inspirational Development Group. A management and leadership consultancy with a global footprint, deeply associated with The Royal Military Academy, Sandhurst.  She managed Business Development strategy and recruitment in UAE, Kuwait, Jordan, Qatar, Iraq and Saudi, maintaining and managing active accounts, and acquiring new clients. Her responsibilities included devising and implementing a holistic approach to complex strategic issues, through rigorous diagnostics, competency frameworks and measurement of performance. Previously, in 2009 Salam employed her experience and cultural judgment, innovation, strong work ethic, and humor, and started as solopreneur in organizational development. She worked with clients to expand their corporate’s business and branding, and overcome complex business challenges in high-pressure environments. She provided consultancy support in strategy, tactical marketing, business development, and product commercialization. In addition to planning and leading on professional development programmes. Salam has worked with both the private and public sectors with individuals and teams including, executives, professionals, young leaders, and entrepreneurs.  


2017 Master’s Degree in Positive Leadership & Strategy from IE Business School, Madrid, Spain
2013 Co-Active Life Coach from The Coaching Training Institute, CTI, USA
2013 Member of International Coaching Federation
2003 Bachelor’s Degree in Translation, English Language and Literature, Petra University of Jordan, Amman, Jordan